This addition to the Sidestreet family takes sunglasses back to the basics. The Sidestreet 2003 Plastic collection offers classic, casual styles that are versatile and timeless. Nice shapes, no frills, and classic materials at a wonderful value price- exactly what you would expect from Ray-Ban sunglasses.
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Building on the success of the first Rituals collection, Ray-Ban sunglasses proudly introduces the New Rituals collection. Expressive, innovative frame designs and hot new colors will make this collection a popular choice with style-concious people. |
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Outsiders is a new line of sunglasses rooted in the traditional heritage of Ray-Ban that began with the Wayfarer style. Inspired by the frames worn by the rock'n'rollers in the 50's, the Outsiders collection uses bold geometric shapes for a casual, cool, current and confident statement of self. |
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Combining funk with tradition, Undercurrent sunglasses are a bold collection for a new generation of Ray-Ban sunglass wearers. Origanal, trendy, and youthful, these styles are distinctive as the people who wear them. Astatement of individuality, Undercurrent sunglasses are perfect for those avoiding the mainstream. |
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Polarization occurs when light waves reflect off of a surface, causing them to vibrate in parallel planes. This is more commonly known as glare. Glare can cause eyestrain and fatigue. It also reduces contrast and visual acuity. Polarized lenses are designed to reduce glare by selectively absorbing light waves. Ray-Ban has designed two new lenses to cut out the white glare on the water, road, and everywhere else. Don't forget to check out these new for '98 styles such as the polarized Predator 1, the Daddy-O Oval Wrap, and the Daddy-O Square Wrap. |
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